Fine Wine and Experiences Auction Promotional Toolkit

Help us Promote CNV's Fall Offering:

Collective Napa Valley: Fine Wines and Experiences Auction

Benefiting Youth Health Programs in Napa Valley

DATES AND WHERE TO BID:

Bidding opens on Thursday August 29 at 9 a.m. PST/12 p.m. EST
Bidding closes on Thursday, September 12 starting at 12 p.m. PST/3 p.m. EST

Bidding takes place here:
https://www.sothebys.com/en/buy/auction/2024/collective-napa-valley-fine-wines-and-experiences-auction

HOW YOU CAN GET INVOLVED:

This year’s Fine Wines and Experiences Auction will focus on one key fundraising element:

Online Auction in partnership with Sotheby’s to attract bidders from around the world (bidding opens August 29 and closes on September 12)
- Until August 29, lead bidders to the https://www.sothebys.com/ to create an account
- Bidding takes place here:
  https://www.sothebys.com/en/buy/auction/2024/collective-napa-valley-fine-wines-and-experiences-auction

HOW YOU CAN PROMOTE:

Please help us spread the word and promote the auction! Here are some tips and resources for you:

Post to social media: Download any of the images below and post to your social media channels. You can do this before the auction starts and again once bidding opens on August 29. Please consider a 3rd post as a reminder to place final bids as we conclude the auction on September 12
Tag and mention the partners! Please tag and mention both Collective Napa Valley (@CollectiveNapaValley) and Sotheby's (@sothebyswine) in your post. Here are some suggested posts that you can copy and make your own:
- We are very excited to be working with @sothebyswine to raise money for @CollectiveNapaValley's efforts to raise funds for youth health programs here in #NapaValley. Bidding opens on Thursday August 29, but you can register now at Sothebys.com. #NapaWine #WineAuction #SothebysWine
- Bidding is now live on the Fine Wines and Experiences Auction at Sothebys.com! The Fine Wines and Experiences Auction provides wine enthusiasts with the opportunity to acquire special offerings directly from #NapaValley wineries, including vertical collections and large format wines to be found nowhere else in the world. #NapaWine #WineAuction #SothebysWine
- Today is your final chance to bid on the Fine Wines and Experiences Auction at Sothebys.com! Acquire special offerings directly from #NapaValley wineries, including vertical collections and large format wines to be found nowhere else in the world. Bidding starts to close today at 3pm EST. #NapaWine #WineAuction #SothebysWine.
Market the auction to your email lists. Send an email to your subscribers that highlights the auction, the lots and where the money goes:
- Email Template Copy:
  The Fine Wines and Experiences Auction will provide any wine enthusiast with the opportunity to acquire special offerings directly from Napa Valley wineries. Proceeds from the auction will be invested in youth health programs in Napa Valley.
  
  You can bid on these auction lots at Sothebys.com starting on August 29. Bidding ends on September 12, so bid high and bid early for the best chance to win some amazing wines and experiences from Napa Valley!

WHERE THE MONEY GOES:

Collective Napa Valley’s Fine Wines and Experiences Auction will be raising funds for youth health programs and help ensure kids in Napa Valley receive the care they need.