Fine Wine and Experiences Auction Promotional Toolkit

Help us Promote Auction Napa Valley 2025:

Auction Napa Valley

June 6-7, 2025

Sharing the Best of Napa Valley with You

EVENT SCHEDULE:

Napa Valley Barrel Auction – Friday, June 6, 12 p.m. to 4 p.m.
Vintner-Hosted Dinners – Friday, June 6, 6 p.m.
Napa Valley Your Way – Saturday, June 7, 11 a.m. to 2 p.m.
Dinner & Live Auction Celebration – Saturday, June 7, 5 p.m.

Tickets for Napa Valley Barrel Auction or the All-Access Ticket Package can be purchased here:
https://www.collectivenapavalley.org/events/

HOW YOU CAN GET INVOLVED:

There are several opportunities for vintners to promote their wines and unique brands throughout the weekend: Napa Valley Barrel Auction, Vintner-Hosted events, pouring at the barrel auction outdoor marketplace, and Auction Napa Valley live auction and dinner celebration. Vintners are encouraged to sign up for what best fits their marketing goals. We encourage you to collaborate with your fellow NVV members for Vintner-Hosted events and show our strong spirit of camaraderie and to maximize resources.

For more information and to sign up, visit https://napavintners.org/collective/summer.

HOW YOU CAN PROMOTE:

Please help us spread the word and promote tickets for Auction Napa Valley! Here are some tips and resources for you:

Post to social media: Download any of the images or video below and post to your social media channels.
Tag and mention the partners! Please tag and mention both Collective Napa Valley (@CollectiveNapaValley) and Napa Valley Vintners (@NapaVintners) in your post. Here are some suggested posts that you can copy and make your own:
- #AuctionNapaValley is back! Join us June 6-7 for a weekend celebration of great wines and delicious cuisine in one of the most stunning destinations in the world. We can’t wait to share the best of #NapaValley with you! Learn more and purchase tickets at collectivenapavalley.org.
- Join us for #AuctionNapaValley June 6-7 and immerse yourself in all that makes #NapaValley special: incredible hospitality, spectacular food and outstanding wines from renowned winemakers. Plus, be among the first to taste and acquire wines from Napa Valley’s renowned 2023 vintage! Visit collectivenapavalley.org to learn more and purchase tickets.
- #AuctionNapaValley offers the opportunity to enjoy world-class wines, culinary delights from the best restaurants and a chance to bid on special wine and experiences from winemakers, all while raising money for youth wellness programs in #NapaValley. Secure your tickets today at collectivenapavalley.org and join us June 6-7!
Market the auction to your email lists. Send an email to your subscribers that highlights the auction, the lots and where the money goes:
- Email Template Copy:
  Auction Napa Valley weekend showcases the best of Napa Valley, and we can’t wait to share it with you.
  
  Immerse yourself in all that makes Napa Valley special: incredible hospitality, spectacular food and outstanding wines from renowned winemakers, all set in the gorgeous backdrop of the Napa Valley wine region. Join fellow wine and food enthusiasts from around the globe who share a passion for our wines and doing good in our community.
  
  We look forward to joining Napa Valley Vintners in celebrating 45 years of giving back to the community. Proceeds from the weekend’s festivities benefit youth wellness programming in Napa Valley.
  
  For a full schedule of events and to purchase tickets, visit collectivenapavalley.org/events.

WHERE THE MONEY GOES:

Proceeds from the weekend’s festivities benefit youth wellness programming in Napa Valley.

Auction Napa Valley's honorary chairs, Robin and Michelle Baggett, who are deeply committed to Napa Valley philanthropy, shared, “We are excited to celebrate 45 years of giving back to our community through this world-renowned wine event. Our goal is not only to build a strong foundation for youth to succeed, but also to support the next generation of leaders in agriculture, tourism and other fields vital to Napa Valley’s future.”