Fine Wine and Experiences Auction Promotional Toolkit

Help us Promote Collective Napa Valley’s Fine Wine & Experiences Auction:

Online • October 10–17, 2025

Benefiting Youth Wellness Programs in Napa Valley

DATES & WHERE TO BID:

Bidding opens on Friday, October 10 at 12 p.m. PT / 3 p.m. ET
Bidding closes on Friday, October 17 starting at 12 p.m. PT / 3 p.m. ET
Bidding takes place here: Sothebys.com

HOW YOU CAN PROMOTE:

Please help us spread the word and promote the auction! Here are some tips and resources for you:

Post to social media: Download any of the images below and post to your social media channels. You can do this before the auction starts and again once bidding opens on October 10. Please consider a 3rd post as a reminder to place final bids as we conclude the auction on October 17.
Tag and mention the partners: Please tag and mention both Collective Napa Valley (@CollectiveNapaValley) and Sotheby’s (@sothebyswine) in your post. You are also encouraged to add @CollectiveNapaValley as a collaborator when posting on Instagram.
Suggested captions (copy/paste and make your own):
- We are very excited to be working with @sothebyswine and @CollectiveNapaValley to raise funds for youth wellness programs here in #NapaValley. Bidding opens on Friday, October 10, but you can register now at Sothebys.com. #NapaWine #WineAuction #SothebysWine
- Bidding is now live in the Fine Wines and Experiences Auction at Sothebys.com! This auction provides wine lovers and travel enthusiasts an opportunity to gain unparalleled access to the most incredible adventures and finest wines in #NapaValley. Auction lots feature curated wine country experiences, tickets to VIP events, rare wines and gourmet meals with Napa Valley’s celebrated winemakers. #NapaWine #WineAuction #SothebysWine
- Today is your final chance to bid in the Fine Wines and Experiences Auction at Sothebys.com! Acquire curated experiences directly from #NapaValley wineries, as well as rare wine collections to be found nowhere else in the world. Bidding starts to close today at 3pm EST. #NapaWine #WineAuction #SothebysWine
Market the auction to your email lists: Send an email to your subscribers that highlights the auction, the lots and where the money goes:
- Email Template Copy:
  This October 10–17, wine lovers and travel enthusiasts are invited to take part in the Collective Napa Valley Fine Wine and Experiences Auction, an online auction that offers unparalleled access to the finest wines and the most incredible adventures in Napa Valley.
  
  Auction lots feature curated wine country experiences, from private tastings and blending sessions to vineyard stays and gourmet meals. Enjoy VIP events and unforgettable moments with Napa Valley’s celebrated winemakers and their remarkable wines.
  
  Bidding opens Friday, October 10 at 3 p.m. EDT, and closes Friday, October 17 at 3:00 p.m. EDT.
  
  Every bid supports a brighter future for Napa Valley youth. Proceeds benefit the Napa Valley Vintners’ Youth Wellness Initiative, which funds programs that empower young people to lead healthy, balanced lives.

WHERE THE MONEY GOES:

Every bid supports a brighter future for Napa Valley youth. Proceeds benefit the Napa Valley Vintners’ Youth Wellness Initiative, which funds programs that empower young people to lead healthy, balanced lives.